False advertising in the free market rarely pays. In fact, it can cause a business to incur serious losses or go bankrupt. This is because customers who are told that their hot dog is made of 100% beef and then discover that it is really made of soybeans once they bite into it will not …False advertising in the free market rarely pays. In fact, it can cause a business to incur serious losses or go bankrupt. This is because customers who are told that their hot dog is made of 100% beef and then discover that it is really made of soybeans once they bite into it will not …